There are various advantages in leather. Of a number of advantages, we have focused on the sense of attachment which is developed when it has been used for a long time. Leather is such that the more you use it, the more its character will come out.
Then, you will grow to cherish it, and you will attach to it.
The product that we have come up with this time is of gentle design that you can feel the warmth out of it.
We looked for some Japanese Kanji phrases in which the word “Leather” is used. And, we found “train strap”
(Pelle+ International Design Contest 2011, The 1st prize)
あたたかいママの手は、わたしだけのもの。お出かけするときの色鮮やかなカバンは、わたしとおねえちゃんのもの。雨の日にさすお気に入りの傘は、ぼくだけのもの。そんないつもの肌触りと愛着を持ち歩く。
日常の触感によって外と自分が結ばれる、とっておきのプロダクト。
